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Dílčí strategie podniku / Partial Strategies of an Enterprise

This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76410
Date January 2009
CreatorsSirotková, Kateřina
ContributorsKovář, František, Veigert, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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