This diploma thesis is focused on the evaluation of the actual situation of the company by SWOT analysis, Porter's five forces analysis and selected indicators of financial analysis. The problems identified by these indicators are further elaborated, compared with competitive company operating in the same branch and used a propsal of improvements. This proposal should contribute to better performance appraising company in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223850 |
| Date | January 2013 |
| Creators | Fridrichová, Hana |
| Contributors | Bartoš, Vojtěch, Žižlavský, Ondřej |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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