The main theme of the thesis was the processing of the company?s internal and external analysis and compiling a new development strategy based on the strategic analysis. The new strategy focuses mainly on rescuing the company from liquidation and production expansion whilst keeping the continuity of business.With the help of external analysis the development of external environs was ascertained.The inner environment analysis enabled to specify internal sources of a company and their use. A new development strategy plan contains the scenario of the future development of the external environment, a new vision and the company?s mission. New strategic aims were determined.The new development strategy aims at gaining new markets and customers, incorporating new delicatessen into the production portfolio for the customers who prefer healthy lifestyle. Tradition, thorough preparation of delicatessen and a personal approach towards customers are competitive advantage which can hardly be replaced by retail chains.The company finds itself in a difficult financial situation and it is inevitable to incorporate changes which will save it from liquidation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137119 |
| Date | January 2012 |
| Creators | SCHÁNILCOVÁ, Kamila |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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