The dissertation thesis is focused on regional food labelling schemes in Vysočina Region and their impact on regional development, from the consumers perspective. Chosen economic and social aspects were analysed: the quality and content of the information on the regional labels in media, preference of regional food among inhabitants of Vysočina Region, their regional food preferences and awareness of regional labels. The research was conducted in two phases. Content analysis of media aimed to analyse media presence and occurance of the characteristics attached to each regional label: VYSOČINA Regional Product and Regional Food Vysočina Region. The other research had quantitative design and aimed to determine level of awareness of the labels among Vysočina inhabitants. To test the ability of respondents from Vysočina Region to recognise and differentiate the labels, the author created non existent label From Our Region Vysočina. Media analysis of the Vysočina regional labels revealed that media may help build awareness about the labels as they have been informing about them continuously, but they emphasise that these labels signal above all quality and origin, diminishing special connection with the region and its tradition. The research of regional labels awareness showed that respondents do not pay attention to the labels as almost 24% of 819 respondents claimed they had already seen non-existent label. This could be a viewed as a sign of the food labels inflation with their rising number and very low differentiation it is impossible for the conumers to differentiate them and also that people do not pay attention to them. Further analysis confirmed that respondents preferences and views on the regional labels from the Vysočina districts differ.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259605 |
| Date | January 2016 |
| Creators | Chalupová, Martina |
| Contributors | Lošťák, Michal, Zagata, Lukáš |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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