The thesis is focused on the main aspects of consumer´ s shopping behaviour and the utilization of monitored signs of quality of groceries. The aim of this paper is to identify the familiarity with the set of information given for food labeling and the rate of its use as well as the impact of chosen brands on shopping behaviour of Czech consumers. The key aim of this work is to verify the accuracy completeness of labeling on a sample of groceries. The main methods of this quantitative research were the standardized questionnaire as well as description, comparison, analysis, and synthesis. The results of this research showed the connection between the choice and groceries purchase and its look and the information on the wrapping and the new food labeling. This thesis also wants to propose the possible ways how to improve the food labeling and its use.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:259832 |
| Date | January 2016 |
| Creators | Erlebach, Jan |
| Contributors | Šánová, Petra, Markéta, Markéta |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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