The diploma thesis is concerned with private labels, their development, structure, positives and negatives of selling them and factors that have influence on consumer’s purchase decision process. The empirical part analyses profitability and sales of private brands of the ENAPO retail chain. It also compares products of private brands with retail labels. On the ground of economic analyzes and customer survey, there are suggested recommendations to increase the sales of private labels.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429571 |
| Date | January 2018 |
| Creators | Molišová, Ludmila |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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