The thesis deals with the current situation of organic food and farmers food in Brno Region. These products have become more and more popular thanks to the way of their production (organic food) and a possibility of a direct contact with their producers (farm food). The work focuses on the origin of organic and farmers products in selected shops as well as on consumers preferences and motivations to buy these products evaluated from the data gathered in a questionnaire survey (150 respondents). The detailed analysis and evaluation of the data obtained in the survey mentioned above show that some of the concerned shops have the same contractors, which may be a result of the fact that their products are popular with customers and/or they produce enough to meet the demands of the market. The organic products are bought by 81,4 % and farmers products by 85,3 % respondents. In many cases organic products are at the same time local farmers products. Yard sales, box sales and farmers markets are among the most popular forms of sale. The respondents go to the farmers markets to buy both organic products (64,2 %) and farmers products (64,2 %). Despite the growing popularity of these products, I assume that there is still a lot of research work to be done and a necessity to provide the public with unbiased information on their quality.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:362286 |
| Date | January 2016 |
| Creators | Minaříková, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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