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The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property

The study’s aim was to determine how consumers relate to specific factors that affect the
way in which fruit is marketed in supermarkets. This might have an influence on effective
commercialization of new intellectual property in the global avocado industry.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/6137
Date20 August 2012
CreatorsBekker, Theo Frederik
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis
Relation2011 MBL 3 Research Report;

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