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Similarities and differences in brand purchase behavior across categories /

Thesis (Ph. D.)--University of Chicago Graduate School of Business, December 1998. / Includes bibliographical references. Also available on the Internet.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/82237910
Date January 1998
CreatorsAinslie, Andrew S.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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