Analysis and direction for the changing world of breakfast cereal advertising : a content analysis of 1998-99 television advertisements /

Description

Thesis (B.A.) Summa Cum Laude--Butler University, 2000. / Includes bibliographical references (leaf 59).

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1. http://digitalcommons.butler.edu/ugtheses/58/

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/45176524
Date	January 2000
Creators	Lane, Megan Ann.
Source Sets	OCLC
Language	English
Detected Language	English