<p>The authors of this paper will try to identify what different pressure factors have an influence over the Swedish mechanical pulp and paper industry. Moreover, the authors of this paper will try to identify whether different levels of environmental commitment can be identified within the organization.</p><p>The results show that all of the pressure factors that were identified in the case study, except for regulations and social pressure, are influenced by economic benefits and, therefore, a reactive stance is almost always preferred by the firm when there is a negative correlation between economic performance and environmental performance. Results also indicate a gap in the internal communication of the organization. This is not related to the topic of this paper but might be useful information for the company used in the case study.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-5841 |
| Date | January 2010 |
| Creators | Lundmark, Patrik, Bergman, Viktor |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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