The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:374567 |
| Date | January 2013 |
| Creators | Hostinová, Zuzana |
| Contributors | Lazár, Lubor, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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