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Návrh na zlepšení marketingového řízení ve firmě / Suggestion to improve marketing strategy of the company

Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221773
Date January 2008
CreatorsJelínková, Martina
ContributorsŠevčíková, Kamila, Meluzín, Václav
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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