This thesis presents an overview of the cornerstones of the Czech private banking. Describes private banks according to various criteria, their approach to the client workload, an importance of private banker position, expectations and needs of the client in the context of marketing and Public relations, selected premium products and services and overlooks the private banking sector in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150026 |
| Date | January 2012 |
| Creators | Kousalová, Klára |
| Contributors | Půlpánová, Stanislava, Zetek, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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