The aim of the thesis is to draw up a business plan for a small cafe. Thesis begins with thorough analysis of general and field business environment and uncovering strengths and weaknesses of a new beginning company. Then a target customer group is identified. Based on those analyses, a comprehensive business plan for establishing a cafe is created along with marketing plan, financial plan and risk analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223216 |
| Date | January 2011 |
| Creators | Zatloukalová, Petra |
| Contributors | Vencl, Vlastimil, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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