The aim of this diploma thesis was to create a business plan for newly established private medical company. The first part theoretically deals with business plan as a strategic document. It explains all essential chapters and topics, visual aspects and its purpose. It also deals with the specifics of the private enterprise in health care in the Czech Republic. The second part of the thesis is devoted to practical procedures needed for establishing the centre of preventive medicine AltheaPrague Ltd. in Prague 7. It describes all steps essential for successful establishment and start of this medical company. The last part is the business plan itself. Apart from other chapters it includes the financial, operational, marketing and personnel plan and the analysis of competitors and possible risks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85349 |
| Date | January 2011 |
| Creators | Štefanová, Tereza |
| Contributors | Tyll, Ladislav, Krause, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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