The object of this work is identification with the private label offer of selective chain stores in the czech market and make the analyse of consumer behaviour in relation to private label products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17719 |
| Date | January 2009 |
| Creators | Horká, Zuzana |
| Contributors | Karásková, Hana, Kozlová, Taťána |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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