Diploma thesis deals with applying the principles of the concept "Partnership for Local Development" using Brno as an example. The work is divided into two parts. The theoretical part focuses on explaining the terms region, regional development, public administration, enterprise, town and village marketing, and strategic management. In the practical part there are analyzed results of the marketing research, with the help of which advantages and drawbacks of further development from the viewpoint of Brno inhabitants were investigated. The conclusion of the work is dedicated to suggested measures for improvement of the identified situation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:249756 |
| Date | January 2015 |
| Creators | Zahradníčková, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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