My diploma thesis is about New product development procedure in Nestlé Česko, especially for confectionary products. Objective of the thesis is to map and evaluate the process of new product development in Nestlé Česko and give proposals for the improvement of the whole process. At the beginning I'm explaining the theory of project management, including terms like: project, project lifecycle, project management. Then in chapter 2 you can find metodology of project management, including the most known standards of project management. After that is the chapter regarding company Nestlé Česko and its characteristics. In practical part of the thesis I'm describing New product development procedure in Nestlé Česko and at the end of diploma thesis there are my proposals to improvement of New product development procedure in Nestlé Česko.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75455 |
| Date | January 2010 |
| Creators | Tichánková, Veronika |
| Contributors | Hrůzová, Helena, Rybánska rozená Mydlová, Gabriela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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