Diploma thesis deals with the proposal of the Balanced Scorecard for a selected company. The theoretical part of this thesis includes research of available literature, which is focused on company performance measurement in general, financial statements, financial analysis, strategic analysis and the BSC method. In the practical part, after financial and strategic analysis, proposal of the four BSC perspectives (financial, customer, internal process, learning and growth) is presented, based on the strategy of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319435 |
| Date | January 2017 |
| Creators | Jedličková, Marie |
| Contributors | Zinecker, Marek, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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