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The relation between the stage of purchase process and the need for various product information as consumers purchase the high-quality furniture

As Taiwanese consumers¡¦ economic ability grew up and pursuing for housing quality expanded in the recent years, their high-quality furniture purchasing behavior has increased gradually .The current research mainly studied the relation between the stage of purchase process and the need for various product information as consumers purchase the high-quality furniture.
The examples for the research were 60 students from the National Sun Yat-sen University. The current research applied a 3¡Ñ2 factorial experiment design. Where the purchasing three decision stages were: problem recognition, alternative evaluation and purchase decision, and the furniture category option were sofa of living room and bedding set of bedroom, general data regarding consumer¡¦s information search behavior on furniture purchase were collected in the process of the experiment.
Important findings of the current are summarize as follows: (1) Among different purchasing stages, there was significant difference in information needs in terms of category and particular item. But no significant difference in preference for information sources between various furniture items neither among decision stages. (2) Furniture category was found to be a nonsignificant variable to information need and information source. (3) The interaction effect on information needs was found for the variable of decision stage and furniture category.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0826108-100720
Date26 August 2008
CreatorsLin, Hsiu-jung
ContributorsFeng-yu Ni, Albert Wenben Lai, H. Jason Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0826108-100720
Rightscampus_withheld, Copyright information available at source archive

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