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Presenting Product Information : Helping Customers’ Decision Making, Using a Personal Mobile RFID Reader

Problem drafting: Is it possible to give the customer larger foundation for decision making of contemplated product by presenting more extensive and personal filtered information regarding the product, with the help of a personal RFID-reader? Methodology: In this bachelor thesis, we used constructive research to build the prototype in which we used a conceptual-analytic approach to gather the information to build it. Empirical studies were used for evaluation. Results: Our conclusion shows that even though it is possible to increase the basis on which the customers make decisions, through a RFID system, there are several issues that need to be addressed and taken into consideration before making it possible to implement such a system.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:vxu-987
Date January 2006
CreatorsGrubb, Daniel, Baslakovski, Toni
PublisherVäxjö universitet, Matematiska och systemtekniska institutionen, Växjö universitet, Matematiska och systemtekniska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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