This thesis identifies the positive effect that relational Market Based Assets have on the adoption of innovation.
Identifer | oai:union.ndltd.org:ADTP/284084 |
Date | January 2008 |
Creators | Belder, Marcus |
Source Sets | Australiasian Digital Theses Program |
Language | EN-AUS |
Detected Language | English |
Rights | Copyright Marcus Belder 2008 |
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