Thesis (Ph.D.)--Kent State University, 2008. / Title from PDF t.p. (viewed Sept. 21, 2009). Advisor: Michael Hu. Keywords: brand alliance, consumer ethnocentrism, integrated congruence, partner brands Includes bibliographical references (p. 98-110).
| Identifer | oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/495727385 |
| Date | January 2008 |
| Creators | Hao, Wei, |
| Publisher | [Kent, Ohio] : Kent State University, |
| Source Sets | OCLC |
| Language | English |
| Detected Language | English |
| Source | Connect to resource online |
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