The impact of in-game advertising on players' attitudes and purchasing behavior towards video games

Description

Thesis (M.B.A.)----University of North Carolina Wilmington, 2008. / Title from PDF title page (viewed May viewed May 28, 2009) Includes bibliographical references (p. 35-37)

Links & Downloads

1. http://dl.uncw.edu/etd/2008-3/wydickj/jameswydick.pdf

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/405610177
Date	January 2008
Creators	Wydick, James R.
Source Sets	OCLC
Language	English
Detected Language	English
Source	View electronic thesis