SLOVÁČKOVÁ, T. Product placement and its influence on consumer behaviour. Brno, 2015. 205 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Martin Souček, PhD. This diploma thesis deals with product placement in Czech environment and its influence on consumer behavior. Methods of eye-tracking and in-depth interviews have been used in the practical part of this thesis. Based on the results of the con-ducted research, marketing recommendations with possible practical application were created.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191291 |
| Date | January 2015 |
| Creators | Slováčková, Tereza |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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