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Návrh změny marketingového mixu pro rozvoj konkurenceschopnosti podniku / Proposal of Marketing Mix Change to Increase the Competitiveness of Company

The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:254274
Date January 2016
CreatorsBartolšic, Roman
ContributorsPeprla, Oldřich, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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