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The effect of cultural values on consumer choice behaviour in Western Europe and the resulting segmentation of the market

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Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:279932
Date January 1985
CreatorsFifield, Paul C.
PublisherCranfield University
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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