The Diploma Thesis is focused on the brand issue from the perspective of strategic management. The work is divided into two consecutive parts, a theoretical one and a practical one.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260527 |
| Date | January 2015 |
| Creators | Mádlová, Ivana |
| Contributors | Vokáčová, Lucie |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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