The Diploma Thesis is focused on the brand issue from the perspective of strategic management. The work is divided into two consecutive parts, a theoretical one and a practical one.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261473 |
Date | January 2016 |
Creators | Mádlová, Ivana |
Contributors | Vokáčová, Lucie |
Publisher | Česká zemědělská univerzita v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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