In my thesis, I will entertain analysis of the company's marketing mix Wellness Trade, s.r.o, which deals with the sale and production of private and public wellness products. Marketing mix is a summary of the basic marketing tools and forms an integral part of the business. Entities use the marketing mix to achieve their goals.
The theoretical part will be engaged in a description of components of the marketing mix, especially 4P. In the practical part I shall deal with the analysis of the marketing mix of the company subsequent to the evaluation and recommendation of actions for the next year.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262986 |
| Date | January 2017 |
| Creators | Bäumel, Michael |
| Contributors | Pilař, Ladislav, Pavlína, Pavlína |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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