The objective of the paper is to describe, characterize and analyze the importance of the marketing research in the process of launching a new product. And to apply subject field knowledge on practical case of panel research with the aim of describing market shifts caused by new product launch and to evaluate the launch success.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9382 |
| Date | January 2008 |
| Creators | Filipová, Veronika |
| Contributors | Stříteský, Václav, Karlíková, Silvie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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