Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019. This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch relates to an extension of already known brand. Also under scrutiny is the kids’ toiletries market, which is the field of re-search for the thesis’ topic. In this market context, the thesis examines the main currents of customer preferences and suggests ways they could be communicated with.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429052 |
| Date | January 2019 |
| Creators | Kambová, Lucie |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0015 seconds