The main aim of my thesis is analysis of actuall business strategy of searching subject. The chosen company is travel agency Beryreisen.By the concrete analysis of marketing, business competition and market position of travel agency is created new business strategy, which presents a new product of travel agency. New product is created by the questionnaires made according to consumer´s preferences in turism.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:44852 |
| Date | January 2008 |
| Creators | KOLÁŘOVÁ, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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