Master’s thesis is focused on the marketing mix of the family guesthouse. Theoretical part is describing basics and important concepts of marketing mix and its tools. Description of all analysis, which are used in the master’s thesis is also included. The analytical part of the thesis is focused on the presentation of current situation of the guesthouse and its marketing mix. The final part contains proposed changes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442933 |
| Date | January 2021 |
| Creators | Sikorová, Petra |
| Contributors | Chlebovský, Vít, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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