This thesis is focused on marketing strategy of company, which produces smithery pro-ducts. Thesis includes teoretical informations about marketing strategy, analysis of current situation of company and market situation. On the basis of the analysis are made recommendations and suggestions, which will lead to higher profit of company and also to higher market share.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224268 |
| Date | January 2013 |
| Creators | Zacha, Štěpán |
| Contributors | Klusáčková, Jana, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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