This thesis focuses on the proposal of communication mi for savings and credit cooperative Akcenta, which deals the appreciation of savings and lending. Furthermore the thesis analyzes the current situation of the company, which includes SLEPT analysis, Porter´s five forces analysis and SWOT analysis. The result of this thesis is a proposal that should lead to increased awareness of credit unions and thein products and gain more satisfied clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225306 |
| Date | January 2015 |
| Creators | Konůpková, Michaela |
| Contributors | Zerák, Martin, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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