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Návrh marketingového mixu / Marketing Mix Proposal

Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317057
Date January 2017
CreatorsŠtefanová, Michaela
ContributorsStupka, Ondřej, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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