The main objective of this thesis is the analysis of a specific product from a marketing perspective in selected company. A partial objective is to determine the position of the product as a marketing tool in the marketing politics of company. The aim is to describe and analyze a product of company on the basis of the product life cycle, when it will be clear, how the company cares about customers and how it satisfies their needs in the different phases of the product life cycle. This thesis is processed on company LAMIVEX s. r. o., doing business in serial and custom production of furniture from laminate. The company has a residence in Strakonice and boasts a long tradition. In the application part is introduced the selected company LAMIVEX s. r. o., when it is described company´s history, scope of business, customers, competitors, implemented contract etc. From a marketing portfolio was selected the specific product (Wardrobe LA 02), which was analyzed on the basis of the product life cycle. The analysis shows, how the company determines the price, how the product is
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187921 |
| Date | January 2015 |
| Creators | KASKOUNOVÁ, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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