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Hodnocení produktu z pohledu zákazníka / Company's product rating from the customer's perspective

This thesis is about judging the value of a product from the perspective of a customer. The objective of this thesis was to determine if a firm judges the value of its product from the perspective of a customer and based on the acquired information propose potential changes. The theoretical part consists of demarcation of basic concepts and the methods used by a firm to determine the value of a product. The first part of the objective was examined in the practical part. That is to determine if a firm values its product from the view of a customer. The firm had shortcomings in judging the value of a product from the perspective of a customer. Therefore, as is mentioned in the second part of the objective, there are described methods in this thesis with examples as to how to improve the current situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:387654
Date January 2018
CreatorsGÁLL, Igor
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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