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Reklama jako nástroj komunikačního mixu / Advertising as a tool of communication mix

The target of the thesis is an evaluation of current advertising offers and budgeting system characteristic of a particular organization. Object of study is advertising on various radio stations, satisfaction with the work of companies, advertising agencies and then to their advertising and consumers look to advertising.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:47601
Date January 2010
CreatorsDUFKOVÁ, Iva
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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