The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:254274 |
Date | January 2016 |
Creators | Bartolšic, Roman |
Contributors | Peprla, Oldřich, Zich, Robert |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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