This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225082 |
Date | January 2015 |
Creators | Dočekalová, Simona |
Contributors | Winter, Daniel, Novák, Petr |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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