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Návrh marketingové strategie pro cestovní kancelář / Proposal of Marketing Strategy for Travel Agency

I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222111
Date January 2009
CreatorsLašáková, Petra
ContributorsHladíková, Kateřina, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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