This study takes the medical service as an example to discuss the evaluation and choice models of professional services. The main purpose of the study is to see whether consumers¡¦ involvement and knowledge of medical services as well as their personal difference will affect their evaluation and choice models.
In this study, the common cold, stomach ulcer and cancer are chosen to represent medical services with low, median and high involvement. Convenience sampling is conducted in Taipei, Hsinchu and Kaohsiung and a total of 407 valid questionnaires have been collected. About the data analysis, factor analysis, ANOVA and chi-square test are used as statistical analysis methods. The results are presented below.
1. Consumers¡¦ involvement and knowledge of medical services have different effects on their evaluation criteria.
2. Consumers¡¦ involvement of medical services makes difference to their evaluation and choice models.
3. Consumers¡¦ knowledge of medical services makes difference to their evaluation and choice models.
4. There is interaction between consumers¡¦ involvement and knowledge of medical services, and they together affect the choice models. When consumers face medical services with ¡§low involvement, high knowledge¡¨ and ¡§high involvement, low knowledge¡¨, obvious difference is found between the choice models they use.
5. Consumers¡¦ personal factors make difference to their evaluation and choice models.
6. Consumers¡¦ personal factors make difference to their involvement and knowledge of medical services.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0107104-160918 |
| Date | 07 January 2004 |
| Creators | Tseng, Yu-Ping |
| Contributors | Jacob, Y. H. Jou, Linda, FongLing, Fu, Amy, Yi-Ling, Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0107104-160918 |
| Rights | restricted, Copyright information available at source archive |
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