The aim of the study is to explore the specifics of strategic planning in non-profit organizations, their experiences with planning and, on the basis of their experiences, present practical recommendations. The method chosen for collecting information were interviews with selected staff of organizations that are doing strategic planning. Qualitative research has been used for when evaluating the interviews. The study focuses on basic terminology and explanation of single terms. It shows various stages of planning, the process itself, and is complemented by practical examples. The text includes a case study of an organization that is using strategic planning. Essential part of the case study forms the key drivers for the decision to implement strategic planning. It works through the entire planning process beginning with the formation of working groups, the setting up of a vision, individual goals and different analyzes. Finally, the study presents the key strategic document the organization has created including detailed information on elaborated tasks, relevant timetables and a financial analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329797 |
| Date | January 2013 |
| Creators | Charvátová, Jana |
| Contributors | Šimko, Theo, Cimrmannová, Tereza |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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