This thesis deals with a relatively new issue in the Czech Republic, which is valuing cultural organizations. The general framework for the valuation of non-profit cultural organization is analysed in the theoretical part. It includes a discussion of the importance of culture for society, the characteristics of non-profit organizations and subsequently defining the potential value of the concept of cultural organizations, reasons and methods for valuation of such organizations. Special focus is paid to the transformation of the Prague theater net. The aim of the practical part is to determine the approximate value which the czech society would lose, if the prague theatre Činoherní klub terminates its activities due to financial reasons. Contingent valuation method is applied as a procedure, which is based on detection of individual willingness to pay (WTP) or willingness to accept compensation (WTA), through a questionnaire survey. There is also a determination of the status of the valued theater at the Prague theater market in the practical part.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162644 |
| Date | January 2012 |
| Creators | Tomišková, Monika |
| Contributors | Kislingerová, Eva, Pokorný, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds