This master's thesis deals with possible ways of communication between cultural organisations and donors. It focuses mainly on donor fundraising - systematized, transparent and clearly formulated donor programmes. The main part describes the gift and it's possible forms along with the possibilities of donor management including the inner organisation of work (staffing, use of databases, involvement of Board members) and particular steps of the donor cycle (identification, qualification, cultivation). A detailed analysis of the benefit programmes and various benefits is then followed by the description of donor stewardship and creating of special events. The last part of the thesis deals with corporate donors and the use of the CSR strategies for attracting them. It also seeks the connection between corporate and individual giving. Throughout the whole thesis, the theoretical findings are complemented by practical examples (both from the Czech Republic and abroad). The aim of the thesis is to describe the situation in cultural giving in the Czech Republic and create a range of options for arts managers to use when creating donor programmes for their organisations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:155924 |
| Date | January 2012 |
| Creators | Roušalová, Tereza |
| Contributors | JEŽEK, Vlastimil, LEDVINOVÁ, Jana |
| Publisher | Akademie múzických umění v Praze.Divadelní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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