Title: Advertising message and Customer Satisfaction A case of Lidl Sweden Problem: “Are the customers satisfied when they compare marketing message with services provided by Lidl grocery store?” Purpose: We aim to analyze the satisfaction level of customers at Lidl store and how effective messages delivered in the advertisement. Method: We used a primary research through the interviews of the managers in Lidl, and a survey questionnaire by the customers. We also used the secondary data from the website of Lidl and some qualitative information from textbooks and different sources. Conclusion: After the research, we conclude that the advertising messages of Lidl is clear and most of the customers feel satisfied with price and the quality of Lidl’s products. However, about the non-food products, the customers do not feel so pleasant and they do not have much knowledge about after sale services.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-4274 |
| Date | January 2008 |
| Creators | Iftikhar, Ahmed, Yusi, Zhao |
| Publisher | Mälardalens högskola, Ekonomihögskolan, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Mälardalens högskola, Ekonomihögskolan, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, Västerås : Mälardalens högskola |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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