The diploma thesis titled "Marketing Support for introducing Innovations to the market" was intended to process recommendations for marketing support for introducing innovations to the market for the selected business. The main sub-goal of the work was to determine the prognosis of the future development of innovation - a specially developed vending machine for the preparation of nutritional supplements, including the right choice of types, brands, flavors and prices of individual nutritional supplements. The goal of the work was fulfilled. The evaluation of the results and the subsequent recommendations were based on the results of the questionnaire survey and the results of market testing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:387570 |
| Date | January 2018 |
| Creators | VODÁK, Robin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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